Course curriculum

  • 2

    Research

    • Why Research?

    • Research Overview

    • Company: Internal Communications

    • Company: External Communications

    • Gathering Customer Insights

    • Researching Competitors

    • Final Thoughts on Research

    • Research Recap: Questions to Consider

  • 3

    Logistics

    • Who Should Be Invited. Laying the Foundation for a Great Session. Materials.

  • 4

    How To Begin The Workshop

    • Instructor Intro

    • How To Begin

  • 5

    The Workshop

    • Workshop Content and Flow

  • 6

    Phase 1: Who We Are

    • Instructor Intro

    • Facilitating "Who We Are: Core Message"

    • Facilitating "Who We Are: Values and Promise"

  • 7

    Phase 2: What We Do

    • Instructor Intro

    • Facilitating "What We Do: Products and Services"

    • Facilitating "What We Do: Approach/Process"

  • 8

    Break: Managing Time

    • Suggestions to Manage Timing

  • 9

    Phase 3: Who We Serve

    • Instructor Intro

    • Facilitating "Who We Serve"

  • 10

    Optional Advance Work

    • Target Audience Advance Work

  • 11

    Phase 4: What Makes Us Unique

    • Instructor Intro

    • Facilitating "What Makes Us Unique"

  • 12

    Phase 5: Why They Should Care

    • Instructor Intro

    • Facilitating "Why They Should Care: Trends and Issues"

    • Facilitating "Why They Should Care: Credibility"

  • 13

    Phase 6: Supporting Facts

    • Instructor Intro

    • Facilitating "Supporting Facts"

  • 14

    Wrap-Up and Launch!

    • Instructor Intro

    • Facilitating "The Close" and Next Steps

  • 15

    Congratulations!

    • Final Comments

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