Course curriculum

  • 1

    Welcome!

  • 2

    Communicating The Value

    • Virtual Live Session: Getting Executive Buy-In

    • Virtual Live Session: Communicating the Value
  • 3

    Research

    • Why Research?

    • Research Overview

    • Company: Internal Communications

    • Company: External Communications

    • Gathering Customer Insights

    • Researching Competitors

    • Final Thoughts on Research

    • Research Recap: Questions to Consider
  • 4

    Logistics

    • Who Should Be Invited. Laying the Foundation for a Great Session. Materials.
  • 5

    How To Begin The Workshop

    • Intro

    • How To Begin
  • 6

    The Workshop

    • Workshop Content and Flow
  • 7

    Phase 1: Who We Are

    • Intro

    • Facilitating "Who We Are: Core Message"

    • Facilitating "Who We Are: Values and Promise"
  • 8

    Phase 2: What We Do

    • Intro

    • Facilitating "What We Do: Products and Services"

    • Facilitating "What We Do: Approach/Process"
  • 9

    Break: Managing Time

    • Suggestions to Manage Timing
  • 10

    Phase 3: Who We Serve

    • Intro

    • Facilitating "Who We Serve"
  • 11

    Optional Advance Work

    • Target Audience Advance Work
  • 12

    Phase 4: What Makes Us Unique

    • Intro

    • Facilitating "What Makes Us Unique"
  • 13

    Phase 5: Why They Should Care

    • Intro

    • Facilitating "Why They Should Care: Trends and Issues"

    • Facilitating "Why They Should Care: Credibility"
  • 14

    Phase 6: Supporting Facts

    • Intro

    • Facilitating "Supporting Facts"
  • 15

    Wrap-Up and Launch!

    • Intro

    • Facilitating "The Close" and Next Steps
  • 16

    Congratulations!

    • Final Comments

Online + Mentoring

Ready for great results? I can't wait to work with you!

BUY NOW