Private Learning Community (COMPLETE and PREMIUM)
An invitation to our private Facebook group. Ask questions, share experiences, discover best practices, and dive deeper into the messaging and communications issues challenging your organization.
Helpful Templates! (COMPLETE and PREMIUM)
Documents you'll need before, during and after the workshop for research, getting buy-in from staff, target audience advance work, participant emails, next steps, and more that you can modify to your heart's content.
Small Group Coaching (PREMIUM only)
Four 90-minute live, online coaching sessions offering more individualized support throughout the year as you prepare, facilitate your workshop, and begin to execute the results! Features in-depth communications topics, Q&A based on your needs, and a chance to learn from others! Max 5 students.
Mid-to-senior level PR, marketing or development professionals ready to lead their colleagues to the next level of corporate communications excellence, but lack a structured process to get them there.
Consultants and agencies specializing in public relations, marketing, or branding looking for a way to add greater value to their clients.
Enterprising entrepreneurs poised for growth who need to professionalize their communications and strengthen their company brand for the long term.
Jennifer R. Hudson
President, ThinkBeyond Public Relations
Welcome to Company Messaging DIY!
I've worked in corporate communications for more than 25 years. My career started at American Airlines, then continued in senior positions at both Sabre and British Airways. I've also taught communications courses at the college level. I found my sweet spot helping growing businesses and nonprofits professionalize their communications efforts.
For the last decade, I have facilitated workshops on messaging; core values, vision, and mission; and strategic communications planning.
Company Messaging DIY offers you a way to develop clear, concise language for all the channels you use to communicate -- email marketing, sales pitches, grant proposals, press releases, annual reports, internal communications, company meetings, you name it!
Messaging workshops are powerful and highly effective. The beauty of these sessions is that you walk out of them with the foundation you need to tell all the great stories you could possibly tell about your business. It is a structured process that will ultimately save your marketing communications dollars and encourage consistency and unity of voice among your colleagues.
When you finish the course, you’ll have the insight and training to help your organization develop highly impactful messages that speak in an authentic way to the people you need to reach at the right time.