Departments sending mixed messages?

Eliminate the Silos

Key staff work together in the workshop to prioritize and agree on the most authentic, impactful aspects of your company or nonprofit that will motivate and inspire your target audiences. The collaborative effort results in organizational alignment on messaging and a boost to corporate culture.

PR and marketing budget going to the right audiences?

Save Time and Money

Identify and define as a team which audiences your organization should target with your key messages. Ensure everyone is on the same page about where your marketing communications dollars need to go.

Confused about what to communicate?

Share Your Best Stories

Learn how to prioritize and highlight the amazing aspects of your organization so clients, donors, partners, and other key stakeholders are motivated to buy your products or support your cause.

Who should take this course?

  • Mid-to-senior level PR, marketing or development professionals ready to lead their colleagues to the next level of corporate communications excellence, but lack a structured process to get them there.

  • Consultants and agencies specializing in public relations, marketing, or branding looking for a way to add greater value to their clients.

  • Enterprising entrepreneurs poised for growth who need to professionalize their communications and strengthen their company brand for the long term.

What you'll learn

  • Prep

    How to do the simple, cost-effective "Three Cs" research on your company, customers, and competitors to ensure you have the insights you need to facilitate a great session.

  • Facilitate

    How to guide your colleagues through the six-phase session, who should be in the room, how to get early buy-in, logistics, warm-up exercises, conversation cues to get the group talking, helpful downloadable files, and much more!

  • Next Steps

    How to close out the workshop, how to pull together all the great insights that come from the session, what to do after it's over to create the great messaging your organization needs!

Learn. Engage. Get the Work Done!

Two Course Options: COMPLETE and PREMIUM

  • Private Learning Community (COMPLETE and PREMIUM)

    An invitation to our private Facebook group. Ask questions, share experiences, discover best practices, and dive deeper into the messaging and communications issues challenging your organization.

  • Helpful Templates! (COMPLETE and PREMIUM)

    Documents you'll need before, during and after the workshop for research, getting buy-in from staff, target audience advance work, participant emails, next steps, and more that you can modify to your heart's content.

  • Small Group Coaching (PREMIUM only)

    Four 90-minute live, online coaching sessions offering more individualized support throughout the year as you prepare, facilitate your workshop, and begin to execute the results! Features in-depth communications topics, Q&A based on your needs, and a chance to learn from others! Max 5 students.

COMPLETE

Includes Full Course, Templates, Private Facebook Group

PREMIUM

Includes Complete + 4 Small Group Coaching Sessions

Instructor

Jennifer R. Hudson
President, ThinkBeyond Public Relations

Welcome to Company Messaging DIY! 

I've worked in corporate communications for more than 25 years. My career started at American Airlines, then continued in senior positions at both Sabre and British Airways. I've also taught communications courses at the college level. I found my sweet spot helping growing businesses and nonprofits professionalize their communications efforts. 

For the last decade, I have facilitated workshops on messaging; core values, vision, and mission; and strategic communications planning.

Company Messaging DIY offers you a way to develop clear, concise language for all the channels you use to communicate -- email marketing, sales pitches, grant proposals, press releases, annual reports, internal communications, company meetings, you name it!

Messaging workshops are powerful and highly effective. The beauty of these sessions is that you walk out of them with the foundation you need to tell all the great stories you could possibly tell about your business. It is a structured process that will ultimately save your marketing communications dollars and encourage consistency and unity of voice among your colleagues.

When you finish the course, you’ll have the insight and training to help your organization develop highly impactful messages that speak in an authentic way to the people you need to reach at the right time.

Learn more about my background
Email me!


What they're saying

(They've been in your shoes!)

Robin Deyo, Co-Founder, Cendyn

"Invaluable..."

Robin Deyo, Co-Founder, Cendyn

I first met Jennifer as a board participant during a messaging workshop she conducted for a nonprofit organization. The stellar work she did to help that organization unveil its story sparked my interest for Cendyn Arcaneo. We had recently acquired a company and needed to determine the best way to position the newly merged brand. Jennifer led us through one workshop to identify our core values, vision and mission, and a second to uncover the key messages that would help us tell our best story. She kept us engaged during the workshops and struck the balance between counseling and allowing us to discover on our own what was most important to say to our clients. Her work has been invaluable in our efforts to align all of our marketing communications activities.
Suzette Harvey, President/CEO, PrimeTime Palm Beach County

"Allowed staff to see the bigger picture..."

Suzette Harvey, President/CEO, PrimeTime Palm Beach County

The messaging workshop my team and I did with Jennifer really helped us sift through what was needed for our organization. The session allowed staff to see the bigger picture of the impact of our work beyond their departmental spheres, and we worked together to identify the target audiences everyone agreed we most needed to reach. Am important breakthrough for us was realizing we had an opportunity to more fully engage staff and we’ve now had great results implementing new ways to share information. Jennifer’s course will benefit any organization that needs to more strategically align its messaging!
Melanie Otero, President, Otero Communications

"Introspective...genius"

Melanie Otero, President, Otero Communications

Company Messaging DIY places you in a leadership role for developing a stellar messaging platform with strategic branding expert Jennifer Hudson as your coach all along the way. This introspective, step-by-step course gets to the heart of your brand and creates authentic, powerful messaging while engaging your colleagues in an inclusive, fun process. It's genius, and that's what your co-workers will say about you when you lead them through this process.