Online coaching sessions offering more individualized support as you prepare, facilitate your workshop, and begin to execute the results! Features in-depth communications topics, Q&A based on your needs, and a chance to learn from others!
Documents you'll need before, during and after the workshop for research, getting buy-in from staff, target audience advance work, participant emails, next steps, and more that you can modify to your heart's content.
Private Learning Community
An invitation to our communications tribe on Facebook. Ask questions, share experiences, discover best practices, and dive deeper into the messaging and communications issues challenging your organization.
I'm a strategic communications consultant with 25 years of experience in public relations. My last corporate gig was as VP of Communications for the SE USA, Latin America and the Caribbean at British Airways. I also held senior roles at Sabre and American Airlines.
These days, I work with emerging businesses, entrepreneurs and nonprofits to help them match PR efforts to corporate goals, and I teach nonprofit communications leaders how to professionalize their PR work. For the last decade, I've facilitated workshops on messaging; core values, vision, and mission; and strategic communications planning.
I thrive on big picture thinking and have seen how doing so has helped me position myself as a trusted advisor with clients, demonstrate the power of public relations to have broader impact on organizations, and earn more money!
I want that for you, too!
My dream is to have every PR pro move beyond the "PR=media" mindset and think "strategy first". We were meant for so much more!
I created this program because messaging and target audiences are the two most critical pieces of any communications plan. I believe we should all know how to do this work.
Messaging workshops are powerful and highly effective. The beauty of my process is that it requires the input and active participation of staff from a cross-section of departments. You're not developing one-off "talking points" in a vacuum.
With support and coaching from me, you'll learn how to lead participants through the six-phase messaging framework I use successfully with my own clients.
The magic is in the process: With your guidance, they'll brainstorm, prioritize and agree on the most impactful messages that highlight the best and brightest aspects of the organization. They'll leave more aligned and clear about how to communicate about the company or nonprofit. And you'll cement your role as an invaluable communications advisor!
When you finish my program, you’ll have the knowledge and skills to earn a minimum of $5K for messaging workshops again and again! You'll also gain the respect and trust you need to have greater impact with your work.
If you're perfect for this program, together we'll add value to your life and revenue to your business. I look forward to working with you!
You're a motivated, get-it-done kind of PR, marketing or development professional with 10+ years of experience
You know corporate messaging is critical, but you need the knowledge, skills and a proven framework to lead the process with excellence
You have current clients or work in an organization with access to senior leaders
You can take the rich body of information and committed coaching you'll get and implement with minimal guidance